As you do more research during your pre-launch, most likely your project video will need to be updated. Typically, projects evolve once you start talking about it in your online communities. Take advantage of their knowledge. You never know, they might spark an idea. #ZYroz #blm #marketing #crowdfunding #kickstarter #indiegogo #nonprofit #501c3 #charity #networking #covid

You are going to need a different type of press release for each target audience you have. With my project, one target audience is minority business owners; but another target audience is church going mothers. Those two audiences are so different that it may feel like you are running multiple campaigns. Take your time and make each word count because this is what is going to capture future clients. (Which is why we’re starting early). Join Our Facebook Group #ZYroz #blm #mark

For those who are having a hard time finding (or pitching) influencers, they can join companies that bring influencers to them. Brands would pay the company initially. The company processes the work and hires an influencer on the brand’s behalf. These are usually “freemium” services with free trials. Build the list now and utilize their services near the campaign start date. That way you can use their services for your campaign and stop when it’s over. #ZYroz #blm #marketing

A good way to get new group members is to share other people’s content related to your group. #ZYroz #blm #marketing #crowdfunding #kickstarter #indiegogo #nonprofit #charity #networking #covid

I decided to join 3 online communities (Facebook, LinkedIn and Reddit). It’s easy to join other groups, but having people join yours might take a little work. Try to go old school and get to know people in other communities first before approaching them. You will end up with more engagement. So for today and tomorrow, all I’m going to do is comment and like anything interesting that I see in the group and really try to get to know these people. #ZYroz #blm #marketing #crowdfu

Online communities are key to finding your YES people. These are the people that you don’t have to convince to back you during your campaign. That’s because this is where most of the engagement happens. When you positively engage with other members, more often than not they will help with your campaign one way another. For members who cannot afford to donate, they usually help by sharing. The more people who know about your project, the more successful it will be. Over the we