Find the best way to reach out to your YES people. This could be a simple text, or you might have to throw a dinner. Either way, let them know that you have a campaign coming up soon and that you’re going to need their help. Give them expectations and a vague idea of your plan. Usually, we would reveal the full product a couple of weeks before the campaign starts. We’ll follow up with them again before then. My YES people would rather be contacted by text or Facebook.